Medela: Brand Awareness and Massive Visibility through Digital Campaigns

by iStrat8. November 2012 07:29       Bookmark and Share

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Medela: Brand Awareness and Massive Visibility through Digital Campaigns

Developed By Istrat      Developed By Istrat      

Global producer of breast pumps and post-natal supplies, Medela appointed iStrat as their digital marketing partners. Their objective in India was simple, Brand Awareness. In a market where typically a mother walks into her nearest baby store and picks a product within reach, they wanted to become the asked-for brand for post-natal supplies.

An extensive 6 month media campaign was launched to aggressively promote Medela on digital properties across India. iStrat developed, what is currently, Medela’s digital communication and launched the brand's awareness campaign on a targeted group of sites and online communities frequented by women.

The average online user is fast reaching a stage of ‘ad overload’ and it was ever more important for Medela’s campaign to focus on targeting the right group at the right time with highly effective ads.

Our strategy had us venturing into relevant digital properties like IndiaParenting and iDiva for maximized results, while also utilizing the extensive network at our disposal through the Google ad network. This carefully crafted campaign has yielded us results that have far surpassed our goals. The campaign has rewarded Medela with astounding visibility and reach among the target audience. A key indicator of the campaign’s success has also been the consumer details captured through our lead management system, resulting in a permanent database for Medela’s future marketing


 

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LAVA Mobiles: Product launch and driving sales through digital activation

by iStrat8. November 2012 07:28       Bookmark and Share

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LAVA Mobiles: Product launch and driving sales through digital activation

Developed By Istrat      Developed By Istrat      

LAVA is on an ambitious journey of empowering every human with quality innovative products at an affordable price. At the pinnacle of this journey, LAVA aims to become one of the strongest brands in the Telecom sector. This feat, although not an easy one, begins with offering the customers a unique product unmatched by any other player in the industry. As a brand, Lava understands the importance of constantly engaging with the TG. And that’s where we come in!

The LAVA eTab Z7H is a unique product; a feature rich android ICS tablet at an unbeatable price. It was our duty, as Lava’s digital partners, to communicate the product’s USPs effectively and consistently. For the launch of Lava eTab Z7H, iStrat executed an extensive media campaign across Facebook, Google, Techtree, & Buzzcity.

Let’s look at some numbers. 16 million impressions served resulting in campaign over delivery of 50% of what 16 million impressions were served across digital properties, resulting in over achievement of targets by over 50%. We were able to not just achieve the site traffic targets, but we over achieved it by 23%, and lastly, more than 1.3 lakh fans are on facebook, engaging and actively participating with the brand!

We were also entrusted with the task of managing and engaging their Facebook community, which saw us launching a mega contest for all the Lava fans. 870 entries, 3 winners and hundreds of comments, likes and shares later, the ‘Lava Wish to Win’ contest has become a benchmark for community engaging activities.

 

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Leonardo Olive Oil: Bringing Italy to India!

by iStrat8. November 2012 07:27       Bookmark and Share
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Leonardo Olive Oil: Bringing Italy to India!

Developed By Istrat

Leonardo Olive Oil is a brand owned by Dalmia Continental Private Limited. Manufactured in the highest quality standards by M/s Nicola Pantaleo in the Puglia province of Italy, Leonardo Olive Oil is the first Indian brand of olive oil.

The digital mandate for Leonardo is ambitious, to say the least. The challenge, foremost, is to convince Indians of the endless possibilities of cooking with olive oil. The aim for iStrat was set, educate the TG, and dispel any myths of olive oil not being suitable for Indian dishes or methods of cooking. It was imperative for Leonardo Olive Oil to build a community of brand advocates who cooked with olive oil and vouched for its taste and health benefits.

With that being said, our communication is focused on the two social media giants, Facebook and Twitter. The core pillars of our engagement remain recipes and cooking tips with health benefits of olive oil forming an essential cog in the system. Our pages regularly dole out highly informative tips on cooking with olive oil, recipes by premium bloggers and contests being planned to up the engagements.

The Facebook community has had an astounding growth rate of close to 1200% with consistently high engagement rates. With some massive plans for the festive season, these numbers are set to get even better!

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Select City Walk: Showcasing the best in a high impact short film

by iStrat8. November 2012 07:26       Bookmark and Share
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Select City Walk: Showcasing the best in a high impact short film

Working with leaders of an industry is always an enriching experience for us at iStrat. So when we got an opportunity to work with the leading shopping destination Select Citywalk, we were ecstatic! What Select Citywalk has accomplished in recent years is stuff legends are made of. Creating a benchmark for all retail properties, it was only obvious that they wanted to capture their successes in a short film.

The promotional film meant for both increasing footfalls as well as business associations has been conceptualized, shot and produced by iStrat. Having a sophisticated team of script writers, film editors, a highly skilled director and an efficient camera crew as part of our integrated team structure, we were able to seamlessly execute the task and deliver the project with utmost efficiency,

The film showcases the location benefits, the eclectic range of brands, the heavy footfalls, and architectural magnificence of the property. The film also spends a few mins going over the various events and high visibility promotional activities that Citywalk has organized for its brands.

It is a testament to our capabilities and efficiency that the high power film was shot in just one day.

Watch excerpts from the promotional film here at http://www.istrat.in/select-citywalk.aspx

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PepsiCO – “My Chusti Power” – An interactive look at iron deficiency

by iStrat8. November 2012 07:24       Bookmark and Share
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PepsiCO – “My Chusti Power” – An interactive look at iron deficiency

Developed By Istrat      Developed By Istrat      

Iron deficiency is a concern that has plagued our nation for years now. PepsiCo has launched an initiative to nip this issue in the bud. An interactive flash presentation on "My Chusti Power" has been created by iStrat that will be shown to children across the country. Our best weapon is knowledge and iStrat aims to provide this weapon in a visual medium for maximum impact.

The presentation takes school children through the importance of iron in our body, the sources of iron and the causes of iron deficiency in an interactive and interesting manner.

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NASSCOM

by iStrat20. August 2012 07:13       Bookmark and Share
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NASSCOM

Developed By Istrat      Developed By Istrat      

The National Association of Software and Services Companies (NASSCOM) is a trade association of Indian Information Technology (IT) and Business Process Outsourcing (BPO) industry. Established in 1988, NASSCOM is a non-profit organization focused on promoting sustainable growth for the industry.

iStrat has won the mandate for maintaining the extensive corporate website, www.nasscom.org/ along with NASSCOM’s many event sites.

Owing to the magnitude of the project, a full cycle management team has been established. A talented team comprising of creative designers, content developers and PHP experts is dedicated to NASSCOM.

Over the next year, our digitally savvy team is determined to make valuable additions, aesthetic as well as technical, to NASSCOM’s digital identity.

Click the experience the NASSCOM :
http://www.nasscom.org/


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Hindware launches a quirky new facebook app!

by iStrat20. August 2012 07:11       Bookmark and Share
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Hindware launches a quirky new facebook app!

Developed By Istrat      Developed By Istrat      

The premium brand of Hindware wanted to do something unique and trend setting on the occasion of World Water Saving Day. They wanted to be adventurous, exciting and most importantly, they wanted to urge the youth of today to save water.

iStrat was called in to develop, what would eventually become, one of the most popular Facebook apps by Hindware.

With a quirky idea, fun creatives and a truck load of water saving tips in place, we got to work on the “Are You ON or Are You OFF” Facebook app.

Head on over to the Hindware Facebook page and tell us if you’re turned on or off. (Hint: It’s not always cool to be ‘on’!)

While we’re on the subject of cool apps,
check out our new Family Nestle Facebook Application on https://www.facebook.com/FamilyNestle

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Lead Generation for Pearl Academy of Fashion

by iStrat20. August 2012 06:57       Bookmark and Share
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Lead Generation for Pearl Academy of Fashion

Developed By Istrat      Developed By Istrat      

Faced with the admission season, Pearl Academy knew that they had to launch a lead generation based media buy. To capitalise on the increased internet activity during this period, iStrat decided to launch a robust campaign spread across a number of ad networks. Armed with our banner ads, ad copies, creatives and a sophisticated lead management system, iStrat went to town on this one! The 3 month campaign resulted in 2070 filtered leads through Google, Shiksha, YouMint and Facebook!

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Max India Foundation and a very express payment gateway!

by iStrat20. August 2012 06:55       Bookmark and Share
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Max India Foundation and a very express payment gateway!

Developed By Istrat      Developed By Istrat      

Max India Foundation is the CSR initiative of the multi-business Group, Max India Limited. With its focus on providing healthcare, creating health awareness and protecting our environment, Max India Foundation has steadily, in its own humble way, made a difference.

Healthcare for the underprivileged has always been of supreme importance to the Max Group and iStrat stepped in to further speed along the process.

A robust payment system was built on the existing website to accept and process donations. In association with AXIS Bank, iStrat developed a payment gateway that made offering as well as accepting donations a breeze! After all, donating for a cause should never be cumbersome!

Max India Foundation has now been given an express payment gateway that will assist in all future initiatives.

Click the experience the Max India Foundation : http://www.maxindiafoundation.org/

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Hindware launches a quirky new facebook app!

by iStrat20. August 2012 06:54       Bookmark and Share

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Hindware launches a quirky new facebook app!

Developed By Istrat      Developed By Istrat      

The premium brand of Hindware wanted to do something unique and trend setting on the occasion of World Water Saving Day. They wanted to be adventurous, exciting and most importantly, they wanted to urge the youth of today to save water.

iStrat was called in to develop, what would eventually become, one of the most popular Facebook apps by Hindware.

With a quirky idea, fun creatives and a truck load of water saving tips in place, we got to work on the “Are You ON or Are You OFF” Facebook app.

Head on over to the Hindware Facebook page and tell us if you’re turned on or off. (Hint: It’s not always cool to be ‘on’!)

While we’re on the subject of cool apps, check out our new Family Nestle Facebook Application on https://www.facebook.com/FamilyNestle

Click the experience the Hindware : http://www.hindwarehomes.com/

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Welcome to the iStrat Digital Marketing Blog!

This blog is a platform for us to share news, views, reviews and analysis around digital media and communications. We have just started but our plans are big. With time, we intend to evolve this blog into “The Destination” for the Indian digital media industry. We invite you to be a part of our endeavour. We look forward to your active participation in discussions initiated on this forum and featuring your views, feedback and suggestions on a regular basis.

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