Social Networking in India Sees a Phenomenal Growth

by Shveta Singh24. February 2009 03:21       Bookmark and Share

Indians love Orkut but Facebook is soon catching up. We all knew it…now it is official. 

A recently released report by comScore on top social networking sites in India, suggests that Orkut is the most visited social networking site in India, as of December 2008. The site has more than 12.8 million visitors, and has seen an increase of 81 percent vis-à-vis the previous year. Now if you think 81% is phenomenal, read further. Facebook, the world’s largest social networking site, is at the number 2 spot with 4 million visitors from India. However, the growth Facebook has seen dwarfs even Orkut.  At 150% growth, Facebook is likely to catch up with Orkut very soon.  

One very interesting revelation made in the report is the visitor base of Bharatstudent.com. It is the 3rd most popular networking site with 3.3 million visitors (up by 88 percent). SurprisedOn the other hand the much advertised and publicized ibibo.com and BIGADDA.com are not fairing too well. Looks like the initial spurt of activity triggered by the massive scale media activity has now fizzled out.  

Some of the other figures given in the report indicate an overall increase of 51% in the number of unique visitors to the social networking sites in India. The number stands at 19 million visitors as of December 2008…an extraordinary 60% of the total Indian internet traffic!!

Take a look at the table below for details: 


Top Social Networking Sites in India by Unique Visitors December 2008 vs. December 2007

Total India – Age 15+, Home/Work Locations

*Source: comScore World Metrix

    Total Unique Visitors (000)
Dec-07 Dec-08 % Change
Total Internet : Total Audience 26,240 32,099 22
Social Networking 12,795 19,369 51
Orkut 7,123 12,869 81
Facebook.com 1,619 4,044 150
Bharatstudent.com 1,736 3,269 88
hi5.com 714 2,012 182
ibibo.Com 1,970 990 -50
MySpace Sites 352 741 110
LinkedIn.com 293 513 75
PerfSpot.com 2,106 433 -79
BIGADDA.com 515 385 -25
Fropper.com 256 248 -3

 *Excludes visits from public computers such as Internet cafes and access from mobile phones or PDAs.     

 
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