Social Media Marketing Spending Set to Increase — Recession; What’s That?

by Shveta Singh24. March 2009 04:42       Bookmark and Share

Here’s something to cheer about in a recession hit economy. 

A new report by Forrester called “Social Media Playtime Is Over", indicates that companies are optimistic about the role of social media marketing in the face of recession. Over half (53%) of the 145 interactive marketing professionals surveyed intend to increase their social media marketing budgets. Only 5% of the respondents plan to decrease the spending.


The report goes on to reveal that the fastest growing categories in the social media bouquet are social networking, blogging and user generated content. The general opinion is that these are relatively inexpensive and more effective tactics to communicate marketing messages.  

Another interesting, but not so heartening revelation is that three fourth of the marketers surveyed are spending a miniscule $100,000 or less per year on social media. And, social media is not an integrated part of their overall marketing strategies. They are just experimenting with social media tactics in isolation.  

This report strengthens our already firm belief that Social Media Marketing is the way to goHowever, what needs to be kept in mind is that social media can’t be looked at in isolation. It has to be in synergy with a company’s overall marketing strategy. Only a focussed, consistent social media approach can deliver measurable results in the long run.


Kosmix goes beyond Google ‘Search’; it lets you ‘Explore’

by Shveta Singh16. March 2009 07:23       Bookmark and Share

Here comes Kosmix.


That’s the news doing rounds everywhere on the World Wide Web and even outside the web.


So what is Kosmix?


Kosmix is a newest kid on the search block. However, it would be wrong to call it just another search engine. Founded by Venky Harinarayan and Anand Rajaraman, Kosmix is not a traditional search engine. In words of Chris Shipley, from the consulting firm Guidewire, “It is Wikipedia meets Google search meets”. In short, it’s a well-crafted magazine on topics searched. 


Unlike Google, Kosmix is not about finding the most relevant single piece of information; it's about organizing the Web so that one can discover relevant pieces of information. Infact, Kosmix gathers content from across the Web to build a sort of multimedia encyclopaedia entry for any keyword.


We did our own bit of research to test Kosmix. Here are the takeaways:

  • Kosmix has a pleasant user interface. It shows text, images and videos in a magazine style layout.
  • The results are a mix of web search results, blogs, news, videos, images, audios, conversations, tweets, community results, reviews, how-tos, shopping results and other related topics.  
  • It might not be as effective for long tail keywords where one is looking for a specific document, as it is for topics where one would want to browse information.
  • The time Kosmix takes to throw back relevant results is much higher than Google. This is an area where improvement is required.

We did a simultaneous search on Kosmix and Google for the term Food Pyramid. Here’s a snapshot of how different the results looked.


All in all, pretty impressive. Let’s see how well it is accepted by the loyal Google users. 

iStrat Annual Business Conference — A Great Beginning To Year 2009

by Shveta Singh23. February 2009 10:52       Bookmark and Share

Here’s how we started the year with a bang.

iStrat is witnessing phenomenal growth as Digital Media is canning out to be the Medium of Choice. This is the time, when companies like ours have to evolve into larger organisations with competent people. People who work in a well defined way, where innovation is way of life. “A la Google or Apple”. Thinking on these lines, we decided to organise the Annual Business Conference and start the year with clear objectives for everyone in the organisation. 

To step up the ladder, we thought it would help if the conference provided a forum where team iStrat could interact directly with the clients and get an open feedback for delivering the best Innovative work and improving timelines. 

The triple Bottom line was -

  • Make clients enthusiastic                                         
  • Charge Up people to face more and more challenges                                       
  • Attain sustainable profitable growth  

So, we all geared up and started with selection of venue. Finally we zeroed in on India Habitat Center, Lodhi Road for 17th January, 2009. Surprise Surprise!!!  Here is what it had in store for us ….loads of anxiety. Presentations, Pick and Drop Arrangements, Agenda, Menu, Dress Code …so much to do in such little time. But somehow we managed to pull it off within a week’s time. 

Finally, the D-Day arrived. It was pretty cold and we all assembled at 9:30am to attend iStrat’s first Annual Business Conference.  As the day progressed, enthusiasm and excitement levels rose. Later in the day, the forum was addressed by industry experts from companies like Nestle, CII, Alpha G Corp, Maruti, and Dominos. This industry interface helped the team get an idea of client expectations. All these informative sessions were combined with yum food, cookies and coffee that refreshed everyone!!!!!!!!!!!!! 

Session ended with a Group Photograph of the COMMITTED TEAM iStrat in the beautiful gardens of India Habitat Centre and a pledge that we will go out of way to deliver quality services to our clients. Clear VISION/ EXPECTATIONS/ NEW PROCESSES/ SYSTEMS are hovering on everyone’s mind now and we are working towards achievement of our business objectives.


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Welcome to the iStrat Digital Marketing Blog!

This blog is a platform for us to share news, views, reviews and analysis around digital media and communications. We have just started but our plans are big. With time, we intend to evolve this blog into “The Destination” for the Indian digital media industry. We invite you to be a part of our endeavour. We look forward to your active participation in discussions initiated on this forum and featuring your views, feedback and suggestions on a regular basis.


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