LAVA Mobiles: Product launch and driving sales through digital activation
LAVA is on an ambitious journey of empowering every human with quality innovative products at an affordable price. At the pinnacle of this journey, LAVA aims to become one of the strongest brands in the Telecom sector. This feat, although not an easy one, begins with offering the customers a unique product unmatched by any other player in the industry. As a brand, Lava understands the importance of constantly engaging with the TG. And that’s where we come in!
The LAVA eTab Z7H is a unique product; a feature rich android ICS tablet at an unbeatable price. It was our duty, as Lava’s digital partners, to communicate the product’s USPs effectively and consistently. For the launch of Lava eTab Z7H, iStrat executed an extensive media campaign across Facebook, Google, Techtree, & Buzzcity.
Let’s look at some numbers. 16 million impressions served resulting in campaign over delivery of 50% of what 16 million impressions were served across digital properties, resulting in over achievement of targets by over 50%. We were able to not just achieve the site traffic targets, but we over achieved it by 23%, and lastly, more than 1.3 lakh fans are on facebook, engaging and actively participating with the brand!
We were also entrusted with the task of managing and engaging their Facebook community, which saw us launching a mega contest for all the Lava fans. 870 entries, 3 winners and hundreds of comments, likes and shares later, the ‘Lava Wish to Win’ contest has become a benchmark for community engaging activities.