The All New Maruti Estilo’s Online Launch by iStrat had India Saying “WOW”!!

by Shveta Singh31. August 2009 09:03       Bookmark and Share



We recently worked on an online campaign for the launch of Maruti's All New Estilo. Here are some insights into the Campaign: 


To generate a ‘WOW’ around the All New Estilo launch through an online campaign comprising a teaser website, viral promotion and a launch website. 

Campaign Duration

5 days 

Campaign Details 

  • A teaser website —  was conceptualised and developed to intrigue the visitors with sneak peaks and WOW views and invite them to Guess the WOW Car’s name. The highlights of the site were the intro teaser video and the interactive games that gave out hints for the guessing contest. 
  • Along with the teaser website, a teaser promotion campaign was executed leveraging social media platforms. The teaser video was optimized and posted across video sharing sites such as YouTube. Subsequently the site and the video were viralled through car forums, networking communities, car blogs and social bookmarking sites. 
  • The launch day was marked by the live webcast of the estilo launch event on the teaser site and the transition to the all new This flash based interactive site takes forward the freshness of the New Estilo through animated virtual environments, a completely innovative execution of the 360 degree car view and audio video elements. 

Results Achieved 

  • The teaser site received more than 40000 visitors within just 4 days of the campaign and a phenomenal 15000 forms were submitted 
  • The teaser video received around 5000 views and was syndicated across networks, forums, and blogs in record time 
  • The online visibility of the teaser site shot up phenomenally and the social media was buzzing with conversations around the launch

iStrat Annual Business Conference — A Great Beginning To Year 2009

by Shveta Singh23. February 2009 10:52       Bookmark and Share

Here’s how we started the year with a bang.

iStrat is witnessing phenomenal growth as Digital Media is canning out to be the Medium of Choice. This is the time, when companies like ours have to evolve into larger organisations with competent people. People who work in a well defined way, where innovation is way of life. “A la Google or Apple”. Thinking on these lines, we decided to organise the Annual Business Conference and start the year with clear objectives for everyone in the organisation. 

To step up the ladder, we thought it would help if the conference provided a forum where team iStrat could interact directly with the clients and get an open feedback for delivering the best Innovative work and improving timelines. 

The triple Bottom line was -

  • Make clients enthusiastic                                         
  • Charge Up people to face more and more challenges                                       
  • Attain sustainable profitable growth  

So, we all geared up and started with selection of venue. Finally we zeroed in on India Habitat Center, Lodhi Road for 17th January, 2009. Surprise Surprise!!!  Here is what it had in store for us ….loads of anxiety. Presentations, Pick and Drop Arrangements, Agenda, Menu, Dress Code …so much to do in such little time. But somehow we managed to pull it off within a week’s time. 

Finally, the D-Day arrived. It was pretty cold and we all assembled at 9:30am to attend iStrat’s first Annual Business Conference.  As the day progressed, enthusiasm and excitement levels rose. Later in the day, the forum was addressed by industry experts from companies like Nestle, CII, Alpha G Corp, Maruti, and Dominos. This industry interface helped the team get an idea of client expectations. All these informative sessions were combined with yum food, cookies and coffee that refreshed everyone!!!!!!!!!!!!! 

Session ended with a Group Photograph of the COMMITTED TEAM iStrat in the beautiful gardens of India Habitat Centre and a pledge that we will go out of way to deliver quality services to our clients. Clear VISION/ EXPECTATIONS/ NEW PROCESSES/ SYSTEMS are hovering on everyone’s mind now and we are working towards achievement of our business objectives.


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Welcome to the iStrat Digital Marketing Blog!

This blog is a platform for us to share news, views, reviews and analysis around digital media and communications. We have just started but our plans are big. With time, we intend to evolve this blog into “The Destination” for the Indian digital media industry. We invite you to be a part of our endeavour. We look forward to your active participation in discussions initiated on this forum and featuring your views, feedback and suggestions on a regular basis.


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