Medela: Brand Awareness and Massive Visibility through Digital Campaigns

by iStrat8. November 2012 07:29       Bookmark and Share

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Medela: Brand Awareness and Massive Visibility through Digital Campaigns

Developed By Istrat      Developed By Istrat      

Global producer of breast pumps and post-natal supplies, Medela appointed iStrat as their digital marketing partners. Their objective in India was simple, Brand Awareness. In a market where typically a mother walks into her nearest baby store and picks a product within reach, they wanted to become the asked-for brand for post-natal supplies.

An extensive 6 month media campaign was launched to aggressively promote Medela on digital properties across India. iStrat developed, what is currently, Medela’s digital communication and launched the brand's awareness campaign on a targeted group of sites and online communities frequented by women.

The average online user is fast reaching a stage of ‘ad overload’ and it was ever more important for Medela’s campaign to focus on targeting the right group at the right time with highly effective ads.

Our strategy had us venturing into relevant digital properties like IndiaParenting and iDiva for maximized results, while also utilizing the extensive network at our disposal through the Google ad network. This carefully crafted campaign has yielded us results that have far surpassed our goals. The campaign has rewarded Medela with astounding visibility and reach among the target audience. A key indicator of the campaign’s success has also been the consumer details captured through our lead management system, resulting in a permanent database for Medela’s future marketing


 

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LAVA Mobiles: Product launch and driving sales through digital activation

by iStrat8. November 2012 07:28       Bookmark and Share

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LAVA Mobiles: Product launch and driving sales through digital activation

Developed By Istrat      Developed By Istrat      

LAVA is on an ambitious journey of empowering every human with quality innovative products at an affordable price. At the pinnacle of this journey, LAVA aims to become one of the strongest brands in the Telecom sector. This feat, although not an easy one, begins with offering the customers a unique product unmatched by any other player in the industry. As a brand, Lava understands the importance of constantly engaging with the TG. And that’s where we come in!

The LAVA eTab Z7H is a unique product; a feature rich android ICS tablet at an unbeatable price. It was our duty, as Lava’s digital partners, to communicate the product’s USPs effectively and consistently. For the launch of Lava eTab Z7H, iStrat executed an extensive media campaign across Facebook, Google, Techtree, & Buzzcity.

Let’s look at some numbers. 16 million impressions served resulting in campaign over delivery of 50% of what 16 million impressions were served across digital properties, resulting in over achievement of targets by over 50%. We were able to not just achieve the site traffic targets, but we over achieved it by 23%, and lastly, more than 1.3 lakh fans are on facebook, engaging and actively participating with the brand!

We were also entrusted with the task of managing and engaging their Facebook community, which saw us launching a mega contest for all the Lava fans. 870 entries, 3 winners and hundreds of comments, likes and shares later, the ‘Lava Wish to Win’ contest has become a benchmark for community engaging activities.

 

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Welcome to the iStrat Digital Marketing Blog!

This blog is a platform for us to share news, views, reviews and analysis around digital media and communications. We have just started but our plans are big. With time, we intend to evolve this blog into “The Destination” for the Indian digital media industry. We invite you to be a part of our endeavour. We look forward to your active participation in discussions initiated on this forum and featuring your views, feedback and suggestions on a regular basis.

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