We recently worked on an online campaign for the launch of Maruti's All New Estilo. Here are some insights into the Campaign:
To generate a ‘WOW’ around the All New Estilo launch through an online campaign comprising a teaser website, viral promotion and a launch website.
A teaser website — www.GuesstheWOWCar.com was conceptualised and developed to intrigue the visitors with sneak peaks and WOW views and invite them to Guess the WOW Car’s name. The highlights of the site were the intro teaser video and the interactive games that gave out hints for the guessing contest.
Along with the teaser website, a teaser promotion campaign was executed leveraging social media platforms. The teaser video was optimized and posted across video sharing sites such as YouTube. Subsequently the site and the video were viralled through car forums, networking communities, car blogs and social bookmarking sites.
The launch day was marked by the live webcast of the estilo launch event on the teaser site and the transition to the all new www.Marutisuzukiestilo.com. This flash based interactive site takes forward the freshness of the New Estilo through animated virtual environments, a completely innovative execution of the 360 degree car view and audio video elements.
The teaser site received more than 40000 visitors within just 4 days of the campaign and a phenomenal 15000 forms were submitted
The teaser video received around 5000 views and was syndicated across networks, forums, and blogs in record time
The online visibility of the teaser site shot up phenomenally and the social media was buzzing with conversations around the launch