Social Media – The Weekly Roundup

by Shveta Singh13. July 2009 12:36       Bookmark and Share

Michael Jackson’s death and funeral service broke records online

He broke records not just in life, but even after his death.  Michael Jackson’s death was the most talked about subject online this past week. His fans thronged social networking sites to express their emotions and read what others had to say. Here’s a snapshot: 

MJ’s Facebook fan page following grew from 80,000 fans to a phenomenal 8.9 million as of today. This has made Michael Jackson’s fan page the most popular ever on FB, going even beyond President Obama. 

His funeral service, streamed live on the net, also created a record. According to Yahoo, the ceremony was the single most streamed in its history with 5 million streams. In addition to this, the global web traffic was as high as 33% above normal during the event, and almost 800,000 status updates related to online broadcast of the funeral service were posted on Facebook. 

Google to launch Google Chrome Operating System 

Last Tuesday, Google announced that it will soon launch Google Chrome OS, an operating system, designed to work with its Chrome browser. Seen as a direct threat to Microsoft’s Windows, the OS will be available for use by second half of 2010.

This will be a fast and lightweight OS with an ability to take the user onto the web in just a few seconds. According to Google, the software will be optimized for small, lightweight laptop computers called netbooks, used primarily to surf the web and check e-mail.

US president Obama gives African new media usage a fillip with his recent visit 

He did it again…US president Barack Obama made extensive use of social media and mobile tools to stay in touch with the people of Africa during his visit last week. 

According to sources, a very aggressive new media strategy was planned to speak directly to the people of Africa. Web users were invited to sign up to receive SMS alerts offering news and updates on his activities in the country and excerpts of his speech. Additionally, live streams of his speech were also available on social networking websites such as Facebook and the White House official blog.

Social Media – The Week That Was

by Shveta Singh3. July 2009 12:34       Bookmark and Share

What made news in the social media circles last week. Here’s a snapshot:

YouTube doubles upload limit to 2GB

YouTube announced this week that it would be increasing the maximum upload limit from 1GB to 2GB. This upgrade was revealed along with tips for sharing and embedding HD videos.  The upgrade is targeted at users focusing on HD video uploads.

Bing builds Twitter results into its search

Microsoft’s search engine Bing has now begun including the latest tweets of popular Twitter users in its search results. As of now, this new feature is available only for a few thousand Twitter accounts based on their number of followers and the volume of tweets they produce. Ashton Kutcher is one of them. 


Facebook gaining ground in Orkut dominated countries

Facebook of late is making inroads in Brazil and India -- countries where Google-owned Orkut is the leading social media property. The number of Facebook users in the two countries has doubled in the last two months, while Orkut has seen a relative slowdown in activity.

Social media in the war zone - Iranian twitter revolution, warning to Indian army and relief for US army

by Shveta Singh18. June 2009 09:44       Bookmark and Share

 

This past week has seen social media enter the war zone. Whether it is the Iranian twitter revolution or the use of social media by armed forces, social media has been constantly in news. Here’s a quick round up from the war zone. 

The landslide victory for the serving Iranian president, Mahmoud Ahmadinejad, and the subsequent charges of rigging by the supporters of losing candidate Mir-Hossein Mousavi, gave rise to a mass unrest in Iran last week. Within no time the news spread across the world, and in an effort to control the situation, the Iranian government banned all foreign media from reporting the protests. In addition to this, most popular social networking and broadcasting sites like Facebook and YouTube were also blocked to prevent citizen reporting.  This, however, has not managed to stop the flurry of information coming out of Iran. Thanks to Twitter and proxies, Iranian’s are sending out real time updates to the world. 

Here are some stats to give you an idea of the magnitude of activity happening:

Moving from Iran to armed forces… Some bad news for net savvy Indian Army men. The Indian Army has warned its personnel against the use of social networking sites such as Facebook and Orkut. This warning has been issued to prevent leak of classified information like place of posting, unit and rank to enemy agents.  On the other hand the U.S. army has issued an order unblocking social networking sites like Facebook, Twitter and Flickr, for the first time, for its men. This move, they feel, will allow soldiers to 'tell the Army story' and facilitate the dissemination of strategic, unclassified information.  

Progressive we must say… 

All in all, a busy week for social media on the front line.

Social Media Marketing Spending Set to Increase — Recession; What’s That?

by Shveta Singh24. March 2009 04:42       Bookmark and Share

Here’s something to cheer about in a recession hit economy. 

A new report by Forrester called “Social Media Playtime Is Over", indicates that companies are optimistic about the role of social media marketing in the face of recession. Over half (53%) of the 145 interactive marketing professionals surveyed intend to increase their social media marketing budgets. Only 5% of the respondents plan to decrease the spending.

 

The report goes on to reveal that the fastest growing categories in the social media bouquet are social networking, blogging and user generated content. The general opinion is that these are relatively inexpensive and more effective tactics to communicate marketing messages.  

Another interesting, but not so heartening revelation is that three fourth of the marketers surveyed are spending a miniscule $100,000 or less per year on social media. And, social media is not an integrated part of their overall marketing strategies. They are just experimenting with social media tactics in isolation.  

This report strengthens our already firm belief that Social Media Marketing is the way to goHowever, what needs to be kept in mind is that social media can’t be looked at in isolation. It has to be in synergy with a company’s overall marketing strategy. Only a focussed, consistent social media approach can deliver measurable results in the long run.

 

Which digital marketing tactics will dominate 2009?

by Shveta Singh3. March 2009 07:13       Bookmark and Share

Economic slowdown, shrinking marketing budgets and shifting focus from traditional to digital marketing…much has already been said and written about this. However, what remains unaddressed is — which tactics and channels in digital media are drawing the maximum interest? Is the focus still on the tried and tested tactics such as SEO, PPC or is it shifting? 

 

 

TopRank Online Marketing, a leading global internet marketing company, recently conducted a poll to discover their blog readers’ preferences for digital marketing tactics in 2009. The question that was asked was, “What 3 digital marketing channels & tactics will you emphasize in 2009?

Here are the results of the poll showing top ten tactics:

  • Blogging (34%)
  • Microblogging (Twitter) (29%)
  • Search engine optimization (28%)
  • Social network participation (Facebook, LinkedIn) (26%)
  • Email marketing (17%)
  • Social media monitoring & outreach (17%)
  • Pay per click (14%)
  • Blogger relations (12%)
  • Video marketing (10%)
  • Social media advertising (7%)

Interestingly, out of the top 10 tactics, 6 fall into the category of Social Media Marketing. In addition to this, blogging and twitter have toppled the erstwhile ruler SEO.

 

The respondents primarily came from United States, United Kingdom, Canada and Australia, still this poll looks like a good indicator of shifting preferences globally. Being the industry leaders in the Indian digital marketing space, we know that this trend holds good for India as well. From big corporate houses to start-ups, everyone wants to go the social media way.

All we can say is — Way to go…

L. K. Advani goes the Obama way — Omnipresent Online

by Shveta Singh17. February 2009 11:10       Bookmark and Share


 

The online bug has finally bitten Indian politicians, all thanks to the resounding success of the Obama online campaign. Surprisingly, the first adopter is not from the young leader brigade led by Rahul Gandhi and Sachin Pilot, but the 81 years old Prime Ministerial hopeful — Mr. L. K. Advani.

 

Mr. Advani’s campaign team has launched a 360 degree online campaign in order to reposition Brand Advani as ‘The Leader’ for the young generation. Having started with a Web 2.0 Website and Blog, his campaign is now leveraging YouTube, Facebook, Orkut and Google Adsense to reach out to the young voter.

 

Impressive!

Impressive in terms of the scope of activity and tactics being experimented with. However, what remains to be seen is whether he can pull it off the way Obama managed. Just to bring all on board…

· On Facebook, President Obama has more than 5.4 million supporters and 570,000 plus wall posts.
· Obama’s YouTube address garnered nearly a million views.
· On Twitter, Obama sent out more than 260 Tweets to 144,000 "followers”, updating supporters on his whereabouts.
· The “My Barack Obama” community beautifully used online tools to organise offline activities and generate donations.
· All in all, Obama managed to raise $600 million from 3 million people, mainly through small contributions made online.

Coming back to the Advani Campaign. It is definitely ambitious but has had mixed results: 

· His Google Adwords campaign targeting and image ads are bang on. 
· His website is buzzing with activity. Pretty interactive with blogs, online volunteer form and discussion forum having more than 5000 posts. It has achieved an   impressive Alexa ranking of 474 and page rank 4 in just 1 year of its existence. 
· His Blog has well written posts, albeit infrequent. The last post is dated February 1st.
· His Facebook page has only 140 supporters and not much activity happening.  Whereas on Orkut, this number is 531. 
· On YouTube his channel has 191 videos and 82 subscribers as of now.

Overall, the mix of tactics is good, but the execution could have been better. His blog could do a lot better with higher post frequency and daily updates. Similarly, he would have engaged far more number of people on Facebook and Orkut, with interesting applications that let youth participate. For example – My expectations from the next Prime Minister?

 

Nevertheless, a great beginning. Hope to see many more Indian politicians engaging with their voters in the near future.

  

 
Home | Livewire | Careers | Sitemap | Contact us | Privacy Policy | Disclaimer
© iStrat Software Pvt. Ltd. All Rights Reserved
 

Welcome to the iStrat Digital Marketing Blog!

This blog is a platform for us to share news, views, reviews and analysis around digital media and communications. We have just started but our plans are big. With time, we intend to evolve this blog into “The Destination” for the Indian digital media industry. We invite you to be a part of our endeavour. We look forward to your active participation in discussions initiated on this forum and featuring your views, feedback and suggestions on a regular basis.

RecentComments

Comment RSS

Tag cloud