The Eicher Endeavour!

When VE Commercial Vehicles – a JV between the Volvo Group and Eicher Motors Limited, contacted iStrat, they had a simple objective, “we want to speak to each one of our 1500 employees in one voice and we want to hear back from them”. Armed with this information, we at iStrat started work on a strategy that will help Eicher contact each one of their employees, across departments and get feedback from them too. We proposed a ‘Communication Audit’, a simple yet effective way of communicating with a large team that exists across the country.

This Audit was then developed as a form of internal communication that has not been done in this company before. An interactive questionnaire was developed on SurveyMonkey, with 35 imperative questions addressing the company, its units and the management. The link was then shared with thousands of employees via e-mail. The audit was kept confidential to encourage employees to be honest and be clear. In order to encourage participation and promote the audit, the team was sent a slew of e-mailers that addressed all strata of the organization.

The total number of participants was 1541. Some business units had whopping response rates of over 60%, making this audit highly productive and effective. It is clear that employees want to be heard and don’t always have a clear and open channel to do so. It is this obstacle that iStrat will attempt to dispel in the months to come.

iStrat has undertaken the responsibility of developing additional channels of communication for VECV. Our immediate goal is to establish an interactive social platform that serves as a way of avoiding corporate channels, a platform that is used as a company repository as well as an interface for employee interaction.

By including features like regular video uploads, message from leaders, chat with CEO, images, and fun contests, VECV will be listening and addressing the issues made apparent in the communication audit.

Back

TIMDAA’s new website launched by iStrat

New Delhi, undoubtedly, has one of the best airports in the world. The luxurious, state of the art T3 is representative of India’s position in global tourism and commerce.

So, when TIMDAA came to us with a proposition to build a website for the advertising opportunities at the airport, we pulled out all the stops!

TIM Delhi Airport Advertising Private Ltd (TIMDAA) is a JV company incorporate by Delhi International Airport Ltd. (DIAL) and Times Innovative Media Ltd.

iStrat was given the responsibility of developing a website that complemented TIMDAA and their efforts to explore the advertising potential at Terminal 3 of the Delhi airport. A quick visit to the airport with a fresh perspective drove home the sheer magnitude of advertising opportunities! With over 20 Million annual passengers, sky is the limit!

Given the magnificence of the airport and the visual nature of the advertising business, it was clear to us from the start that it had to be a flash website. We built in a 3D view to accurately project the advertising possibilities along with details of the location, traffic flow, retail outlets, F&B and facilities. We shot images of the property and have used them abundantly in the site to assist media planners in their strategy.

What we’ve achieved is a dynamic and interactive website for brands deserving premium visibility, within a highly desirable demographic.

Click the experience the Redtape : http://www.timdaa.com/

Back

iStrat builds touch screen kiosk for TERI

TERI (The Energy & Resource Institute) with its vision to work towards global sustainable development has undertaken the phenomenal initiative of 'Lighting a Billion Lives' (LaBL) through the use of solar lighting devices.

At iStrat, we understand the importance as well as the challenge of creating alternate sources of energy using innovative solutions. So, when TERI approached us to assist them in planning a fund raising activity, we had to meet that sense of innovation and creativity.

We started off by developing software for ‘The Commitment Gate’ - a touch screen kiosk which allowed visitors to contribute in support of the initiative. The visitors had the option of donating money, sponsoring a family or even sponsoring an entire village. The software was built to accept payments on the spot and process them using TERI’s payment gateway.

When not in use, the screen would launch into an ‘attract loop’ – A visually appealing series of images, supers and music to prompt and attract visitors.

As we expected to raise a considerable amount of funds, we wanted to keep the visitors informed of the progress we were making. To do this, iStrat created ‘The Carbon Clock’. The clock was developed as a real time representation of the total funds required vs. the total funds received.

The objective of our strategy was to convey that each donation matters and that each contribution is getting TERI that much closer to creating a better tomorrow for a billion lives!

iStrat deployed one more kiosk at Kingdom of Dreams to attract additional donations for TERI.

Back

Redtape’s new shopping site powered by iStrat

Having had roaring success with their high fashion products, Redtape was all set to reinforce their position in the online space.

It was imperative for Redtape to launch an ecommerce site for all their young fashionistas across the country and successfully include online sales to their annual turnover. That’s where we came in!

We built an incredible shopping website for Redtape that allows users to not only buy products, but do everything that goes along with creating that perfect look! Features like Fashion Guide and Shop My Look have been incorporated to make Redtape an all inclusive fashion website.

A handy order tracking mechanism has been built into the website to help keep track of the high order volume. The tracker offers real time updates on order placement, payment clearance, inventory management, product dispatch and product delivery.

The website was launched in Jan 2012 and has been steadily growing in popularity ever since!

Click the experience the Redtape : http://www.redtape.com/

Back

iStrat promotes Lacoste India

Lacoste, the high end French apparel company was looking for ways to promote their annual season end sale in India.

iStrat stepped in and created a media strategy that was tailor made for Lacoste. Using E4M, AFAQS and Stylekandy, we pushed out mailers to a database of 2,55,000 across Pune, Delhi, Kolkata, Mumbai, Hyderabad, Bangalore, and Jalandhar.

The design shared by Lacoste was minimalistic, and the mailer open rates for E4M was phenomenal!

Back

Alphaone Ahmedabad Digi-Launch

Family Nestle is a flagship project for iStrat. The responsibility of carrying the digital voice of an entity like Nestle is tremendous; it is both enjoyable and challenging. The joy comes from bringing together tens of thousands of consumers who believe in Nestle the way we do and the challenge comes with building one effective digital marketing strategy to keep these scores of people engaged and entertained.

We launched the Facebook page for Family Nestle back in August 2010 with a simple objective, to impart the nutrition, health and wellness knowledge of Nestle to all their consumers. The idea behind a social presence was to create a space where like minded food lovers can converge and talk food, fun and family. Today the community stands at 1,00,000 plus and is burgeoning by the day. This practically organic growth is the cumulative result of Nestle’s unique approach towards consumers, the love consumers have for Nestle products and the conversations that iStrat builds between the brand and the buyer!

We are ecstatic at these numbers and we hope to see more and more foodies come together and enjoy the contests, recipes, ideas and tips shared on Family Nestle. It will not be long before we touch figures that are beyond our own calculations!

The site also has a support section, where visitors can check Bike maintenance tips, Warranty details, Riding and Safety Tips and much more

Check it yourself in Facebook :https://www.facebook.com/AlphaOneAhmedabad

The AlphaOne Amdavadi Video Viral!

To supplement the digital launch strategy of AlphaOne Ahmedabad, iStrat was instructed to take the stakes higher and do something that people are not likely to forget. This brief could mean only one thing, we had to do something completely novel and out of the box. Being a true blue digital marketing strategy, we love the viral capability of videos!

So our digital design team started on a storyboard to create a set of viral animated videos that had endearing characters typical of the region (Gujarat). The instant connect of people with these animated avatars brought thousands of eyeballs to the establishment in a matter of days. These viral videos created a sense of curiosity among people from different walks of life. The message was simple – what would you miss a get-together, birthday or even an engagement for? Probably for something way better, more extravagant, more satisfying, all of the things AlphaOne Ahmedabad is made of! As the flamboyant Ahmedabad crowd boots up for the gala launch, there is no question why one would ignore everything else for this occasion. The viral clips convey one thing very clearly which is can’t-miss-this tendency of an establishment like AlphaOne.

From the way the videos was shared and received, we can safely say – Mission Accomplished!

Click the experience the Viral :https://www.facebook.com/istrat.in

Digitizing Red Tape!

Red Tape as a brand is known for unparalleled comfort, international styles and finesse. This is the flagship brand of Mirza International Limited and has a strong consumer base across the country. The brand is pitched at buyers who are discerning about their fashion choices and have the capacity to accept international styling. Due to the growth of the brand and the change in perception of buyers over a period of time, Red Tap felt they needed to do something more, they needed to be more out there and thats when they came to us!

When iStrat encounters niche brands that have global appeal and yet a domestic stronghold, we go into planning mode immediately and we realize that our eventual deliverable needs to be much more than what the client expects! So for this revamp activity, iStrat followed a phased approach. In the first phase, we designed and developed the site in Liquid HTML, implementing a carefully planned strategy that involved restructuring the navigation and simplifying the product selection process. In Phase two, we developed the online shopping functionality to engage visitors and encourage them to shop online, thus increasing online sales. This functionality lies with iStrat as an expertise, we have brought several brands, products and services into the digi-sales arena and we are happy to see that many of our clients have benefited considerably from e-commerce.

Today, Red Tap has the contemporary look and feel they desired and consumers get to experience a whole new look for their preferred fashion brand!

Click the experience the Redtape :https://www.redtape.com