Hindware – Revitalizing a Brand

Hindware – Revitalizing a Brand

Hindware’s decision to rebrand required for the same to reflect in their digital identity as well. Having developed their corporate website initially, the transition from the old to the new was the new mandate for iStrat. Hindware’s new logo has a sense of honesty and clarity that expresses Hindware’s internal culture, the choice of colour expresses their determination, boldness, passion and desire to succeed and deliver. The new brand identity for Hindware is Youthful, International, Inclusive and Dynamic – representing the journey of the first Indian Sanitaryware brand ready to go truly global”. The Font was specially chosen to be in lower case to portray the brand as “engaging and approachable”. The colour "RED” is part of the Hindware value system. It is the colour of energy & passion that expresses dynamism that has made Hindware the success it is today. iStrat reinvented the look and styling of Hindware’s digital identity to match the offline image of the brand.

For all of you who missed it, please take a look at - http://www.hindwarehomes.com/