Making Facebook a Sweet Place to Be!

Making Facebook a Sweet Place to Be!

MILKMAID like many consumer brands decided to make their foray into social media with iStrat. We activated ‘social’ for them, with an exciting brief, their tag line for Facebook was benchmarked at ‘Sweet Moments’ and the entire strategy was built around this principle. MILKMAID is a product that has tremendous nostalgic value, most men and women in their 30’s who grew up in India are not only familiar with the product, they even have stories and anecdote to share about it. This was the precise purpose of going digital, to invoke a sense of belonging and relive the joys of childhood. And considering as of May 2011, Over 700 Billion minutes a month are spent on Facebook, 20 million applications are installed per day and over 250 million people interact with Facebook from outside the official website on a monthly basis, across 2 million websites, MILKMAID chose the right platform for their digital way forward.

For all of you who missed it, please take a look at - http://www.facebook.com/NestleMilkmaid