Taking Tele-Sales to another Level
iStrat has partnered with Centum Learning to take tele-sales training to an exciting new level. The project entailed the production of Interactive Training films for Coke based on a demonstrative instructional delivery model, in which the entire sales/customer interaction processes was depicted through enactments and role play situations. The entire training film was produced with a multi-camera, multi-set production that engaged professional actors and support staff. To make the training film more engaging and interesting, iStrat created an Animated Character, who acted as a "Sutradhar" explaining the entire training process to the viewers. A unique level of interactivity was built into these films by using Flash animated screens. Looking at the Target Audience, the Training Film was done in Hindi and was found to be informative, engaging and interesting.
