The Big news in the internet industry is that Google is launching a brand new social platform called “Google +”. Besides having Facebook as the first option for social networking, “Google +” brings about a new dimension, filling in the space for #2. Google plus project is a conglomeration of social networking tools and not limited to only Google+1 button by which you can like, share or add sites to your Google profile. If you look historically, the Google search engine itself, Google Docs, Buzz and a variety of other products originated elsewhere but Google made it faster and (in some cases) better. The PLUS project seems to follow this trend.
A glimpse of Google+ Project
In extension to Google profile and Google buzz, Google has launched this real time interaction tool for web & mobile where you and your friends can share videos, photos, upload in real-time and have loads of interesting conversations.
Google Circle: This has a unique graphic interface to slot friends in various groups like friends, family, geeks, coworkers etc.
http://www.youtube.com/watch?v=ocPeAdpe_A8&feature=player_embedded
Google Spark: Acts as an information hub for interesting new Web pages related to your interests. The content shared may be articles, videos etc. Simply add your interests, and you'll always have something to watch, read and share.
http://www.youtube.com/watch?v=0DoAl4JXhQo&feature=player_embedded
Google Hangout: Video conferencing application with a limit of 10 participants. Hangouts are created by one person, but everyone in the hangout shares the ability to invite others. It is a method of combining a casual meet up with live multi-person video.
http://www.youtube.com/watch?v=QN38vHZjWXw&feature=player_embedded
Google Huddle: Somewhat like an IM chat feature for groups. You can add your location to all your posts, share photos from your phone's camera album immediately after they're created and chat with your friends as well.
http://www.youtube.com/watch?v=iA22daAstNg&feature=player_embedded
Google Mobile: Upload content, pictures and videos instantly
http://www.youtube.com/watch?v=N8gvHaX1cwY&feature=player_embedded
Google is well on their way towards releasing an API for their social platform. Once released, it will open Google Plus to the world of social media apps and other additions.
Reactions in people
People are still thinking about the failure of Google buzz and may not take this as seriously. For those who are looking for options other than Facebook are happier at the moment as they found an alternative to go with. SEO teams are afraid of whether links shared there will be counted as back links or not. Some assume Google+ can be safer & more private than Facebook. On another side people are hesitating to give all their private information to Google. In short, we can say that Google + is a spamless & clutterless structure compared to Facebook just by having a more secure sharing platform. Will web marketing strategies everywhere be altered to include the new kid on the block? Only time will tell…
