Alphaone Ahmedabad Digi-Launch
Family Nestle is a flagship project for iStrat. The responsibility of carrying the digital voice of an entity like Nestle is tremendous; it is both enjoyable and challenging. The joy comes from bringing together tens of thousands of consumers who believe in Nestle the way we do and the challenge comes with building one effective digital marketing strategy to keep these scores of people engaged and entertained.
We launched the Facebook page for Family Nestle back in August 2010 with a simple objective, to impart the nutrition, health and wellness knowledge of Nestle to all their consumers. The idea behind a social presence was to create a space where like minded food lovers can converge and talk food, fun and family. Today the community stands at 1,00,000 plus and is burgeoning by the day. This practically organic growth is the cumulative result of Nestle’s unique approach towards consumers, the love consumers have for Nestle products and the conversations that iStrat builds between the brand and the buyer!
We are ecstatic at these numbers and we hope to see more and more foodies come together and enjoy the contests, recipes, ideas and tips shared on Family Nestle. It will not be long before we touch figures that are beyond our own calculations!
The site also has a support section, where visitors can check Bike maintenance tips, Warranty details, Riding and Safety Tips and much more
Check it yourself in Facebook :