Digitizing Red Tape!

Digitizing Red Tape!

Red Tape as a brand is known for unparalleled comfort, international styles and finesse. This is the flagship brand of Mirza International Limited and has a strong consumer base across the country. The brand is pitched at buyers who are discerning about their fashion choices and have the capacity to accept international styling. Due to the growth of the brand and the change in perception of buyers over a period of time, Red Tap felt they needed to do something more, they needed to be more out there and thats when they came to us!

When iStrat encounters niche brands that have global appeal and yet a domestic stronghold, we go into planning mode immediately and we realize that our eventual deliverable needs to be much more than what the client expects! So for this revamp activity, iStrat followed a phased approach. In the first phase, we designed and developed the site in Liquid HTML, implementing a carefully planned strategy that involved restructuring the navigation and simplifying the product selection process. In Phase two, we developed the online shopping functionality to engage visitors and encourage them to shop online, thus increasing online sales. This functionality lies with iStrat as an expertise, we have brought several brands, products and services into the digi-sales arena and we are happy to see that many of our clients have benefited considerably from e-commerce.

Today, Red Tap has the contemporary look and feel they desired and consumers get to experience a whole new look for their preferred fashion brand!

Click the experience the Redtape :https://www.redtape.com