The AlphaOne Amdavadi Video Viral!

The AlphaOne Amdavadi Video Viral!

To supplement the digital launch strategy of AlphaOne Ahmedabad, iStrat was instructed to take the stakes higher and do something that people are not likely to forget. This brief could mean only one thing, we had to do something completely novel and out of the box. Being a true blue digital marketing strategy, we love the viral capability of videos!

So our digital design team started on a storyboard to create a set of viral animated videos that had endearing characters typical of the region (Gujarat). The instant connect of people with these animated avatars brought thousands of eyeballs to the establishment in a matter of days. These viral videos created a sense of curiosity among people from different walks of life. The message was simple – what would you miss a get-together, birthday or even an engagement for? Probably for something way better, more extravagant, more satisfying, all of the things AlphaOne Ahmedabad is made of! As the flamboyant Ahmedabad crowd boots up for the gala launch, there is no question why one would ignore everything else for this occasion. The viral clips convey one thing very clearly which is can’t-miss-this tendency of an establishment like AlphaOne.

From the way the videos was shared and received, we can safely say – Mission Accomplished!

Click the experience the Viral :https://www.facebook.com/istrat.in