PepsiCO – “My Chusti Power” – An interactive look at iron deficiency
Iron deficiency is a concern that has plagued our nation for years now. PepsiCo has launched an initiative to nip this issue in the bud. An interactive flash presentation on "My Chusti Power" has been created by iStrat that will be shown to children across the country. Our best weapon is knowledge and iStrat aims to provide this weapon in a visual medium for maximum impact.
The presentation takes school children through the importance of iron in our body, the sources of iron and the causes of iron deficiency in an interactive and interesting manner.