What is drawing more eyeballs than the cheerleaders at the season-2 of IPL? Surprise surprise – It’s a BLOG? And that too a mole’s blog.

The “Fake IPL Player”, as he calls himself, claims to be a part of Shahrukh Khan’s team ‘The Kolkata Knight Riders’, and is writing away to glory at the expense of the ‘who’s who’ at IPL. Just a few days old, the blog, http://fakeiplplayer.blogspot.com/, has already managed to hit headlines on all major newspapers and has a fan following that runs in thousands. What's more, the blog has created quite a stir at the Indian Premier League. Reason being, the stories posted are more about dressing room politics, jazzy team owners, who’s dating whom and the players’ off field exploits, than about IPL. Of course with malice towards one and all…all but “Sourav Ganguly, The Lordie”.

The fake names used by the blogger to refer to the ‘who’s who’ are pretty creative, yet identifiable. Sample this:

Lord Almighty - Sourav Ganguly

Big Sister - Shilpa Shetty

Babli - Preity Zinta

Prince Charles of Patiala - Yuvraj Singh

Havaii Chappal - Greg Chapel

Sandy Baddy babe - Mandira Bedi

Bevdaa Team - Bangalore Royal Challengers 

The interest generated by this blog, forced the KKR CEO Joy Bhattacharya to come out with a response:

"Poison pen writing of the dirtiest variety, but far too many factual errors. Whoever it is out there is obviously very sick, perverted and has far too little information or insight to successfully pretend to be a part of us," he said.

However, the blogger claims that there are frenetic attempts to smoke him out. He goes on to say that, “Laptops hv bn banned. I'net removed fm rooms. But posts wl continue thru SMS, relayed by my bro in India."

Our take on this – A blog is an immensely powerful tool. How constructively or destructively one uses it, is a matter of choice. And finally, a piece of advice for Shahrukh – You seriously need an online reputation management agency.