Economic slowdown, shrinking marketing budgets and shifting focus from traditional to digital marketing…much has already been said and written about this. However, what remains unaddressed is — which tactics and channels in digital media are drawing the maximum interest? Is the focus still on the tried and tested tactics such as SEO, PPC or is it shifting?
TopRank Online Marketing, a leading global internet marketing company, recently conducted a poll to discover their blog readers’ preferences for digital marketing tactics in 2009. The question that was asked was, “What 3 digital marketing channels & tactics will you emphasize in 2009?”
Here are the results of the poll showing top ten tactics:
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Blogging (34%)
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Microblogging (Twitter) (29%)
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Search engine optimization (28%)
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Social network participation (Facebook, LinkedIn) (26%)
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Email marketing (17%)
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Social media monitoring & outreach (17%)
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Pay per click (14%)
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Blogger relations (12%)
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Video marketing (10%)
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Social media advertising (7%)
Interestingly, out of the top 10 tactics, 6 fall into the category of Social Media Marketing. In addition to this, blogging and twitter have toppled the erstwhile ruler SEO.
The respondents primarily came from United States, United Kingdom, Canada and Australia, still this poll looks like a good indicator of shifting preferences globally. Being the industry leaders in the Indian digital marketing space, we know that this trend holds good for India as well. From big corporate houses to start-ups, everyone wants to go the social media way.
All we can say is — Way to go…
