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Relationship Marketing

According to Frederick Reichheld of Bain & Company:
Businesses in many industries may lose up to 50% of their customers over a five year period.
Studies have shown it's 6 to 7 times more expensive to acquire a new customer than it is to retain a current customer.
As little as a 5% increase in customer retention can increase profits by 25 to 95%.
Want an extra sword in the battle of customer market share - Welcome to Relationship Marketing
Relationship Marketing is a broadly recognized, widely-implemented strategy for managing and
nurturing a company's interactions with customers and sales prospects Today, competition is just a mouse click away. With better customer insight, both online and offline, marketers can develop relationship marketing programs that are relevant to their visitors' needs and build Customer Loyalty..

At the core of this strategy is the concept of establishing a "learning" relationship with each customer.
Every interaction you have with a customer is an opportunity to learn about their individual motivations. The unique measurability of the web takes this relationship to a new level because it provides greater insight into customer preferences.

Yet many businesses are still focused only on customer acquisition and see customers from the
fragmented view of individual transactions.
The iStrat Advantage

We at "iStrat" enable you to stay connected with your customers. We offer focused solutions to
Organizations who wish to retain their existing customers for invigorating sales. We can assist you create World class loyalty Programs for your customers, sales and distribution channel and employees. Our expertise lies in exploring cost effective Digital medium for Dynamic Personalization. We offer end to end solution in terms of creating, implementing and sustaining your CRM program.
CRM: Scope of Services
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