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Customer Loyalty Programs

A structured effort to build a committed base of customers that reward and encourage them to buy more .Most Organizations realize the need of rewarding consistent customers but are reluctant to adopt this strategy as it requires a long term commitment. However done right, no initiative that talks of rewarding your customers proactively can ever go wrong.
A travel agency owner we know shared a hard lesson he learned during the Airline fare wars.

‘Customer were calling night and day, on hold for 20, 30 minutes or more waiting to talk to an agent. And the agents were doggedly working to get to everyone. Most of them were people who had never called before and probably will not call us again. And, while we were tied up with them, most of our regular customers got frustrated and mad, and some have left. They felt we owed it to them to serve them first, and, you know, I thing they are right.’
Where is your Customer Relationship emphasis?
How can we help
Help you define measurable objectives for your Relationship Programme.
Align them with your Company’s vision.
Create a short term, long term CRM plan.
Design a comprehensive Programme unique to your industry and customers.
One stop shop for implementation - be it Program Concepts, Creative, Programme launch Database maintenance, reward fulfillment, targeted campaigns or communication.
Regular reports , detailing the health of Programme
Analyzing consumer behavior and giving inputs for relevant marketing initiatives.
Customer feedback to fine tune the Program, proactively.
Training of internal staff and customer touch point executives.
 
 
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