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23 Nov 2012
I-Strat's News

Leonardo Olive Oil: Bringing Italy to India!

Developed By Istrat

Leonardo Olive Oil is a brand owned by Dalmia Continental Private Limited. Manufactured in the highest quality standards by M/s Nicola Pantaleo in the Puglia province of Italy, Leonardo Olive Oil is the first Indian brand of olive oil.

The digital mandate for Leonardo is ambitious, to say the least. The challenge, foremost, is to convince Indians of the endless possibilities of cooking with olive oil. The aim for iStrat was set, educate the TG, and dispel any myths of olive oil not being suitable for Indian dishes or methods of cooking. It was imperative for Leonardo Olive Oil to build a community of brand advocates who cooked with olive oil and vouched for its taste and health benefits.

With that being said, our communication is focused on the two social media giants, Facebook and Twitter. The core pillars of our engagement remain recipes and cooking tips with health benefits of olive oil forming an essential cog in the system. Our pages regularly dole out highly informative tips on cooking with olive oil, recipes by premium bloggers and contests being planned to up the engagements.

The Facebook community has had an astounding growth rate of close to 1200% with consistently high engagement rates. With some massive plans for the festive season, these numbers are set to get even better!

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