Home| News@Publicis iStrat| Careers| Contact Us
    iStrat
About Istrat Services Offered by Istrat Istrat Blogs Live Wire - Istrat Articles  
   
 
News Istrat
<< Back
 
26 Aug 2013
I-Strat's News

Reliance Metro Airport Express: Re-establishing the Brand in the Digital Space

Developed By Istrat

This project was given to us with an objective to re-launch their Facebook page and Twitter handle, which in a way is more challenging as we had to maintain the brand personality yet give it a new aura.

Strategy mainly focused on re-instilling the trust amongst our consumers and creating a pro-active customer relationship management and response mechanism while communicating the fact that Reliance Metro Airport Express is the most efficient and comfortable way to travel.

This digital campaign was successful in achieving its goal, which was of building the faith of the consumers in the brand and helping it gain astounding visibility in the social media space, as a considerable increase in the fan base on their Facebook page and followers on Twitter was seen.

Back
 
 
<< Back
 
News at Istrat
McDonald’s Digital Move in North and East India
Fortis Memorial Research Institute – Launch into the Digital Arena and ATL Activation
DLF Cybercity: Creating an Identity through Website
Merino Laminates: Furnishing a New Image
 
All fields required.
Name    
Email ID    
Desgination    
Organisation    
Verify Code Type the characters you see in the picture below
Letters are not case-sensitive
istratindia
SKYPE US
 
 
 
 
 
India Home | Livewire | Careers | Sitemap | Contact us         Bookmark and Share
RSS | Privacy Policy | Disclaimer  
  © iStrat Software Pvt. Ltd. All Rights Reserved