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26 Aug 2013
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Medela India: LIVE Chat Increases Engagement Rate

Developed By Istrat

After the successful launch of Medela India’s Facebook page, next step of our strategy was to keep the momentum of the page going. The aim was to increase brand awareness amongst mothers who breastfeed and thus positioning Medela as one-stop-solution for all their breastfeeding and motherhood problems and what better than exploiting the opportunity of Mother’s Day in our favour by having LIVE Chat with an expert.

The idea was to give them an interactive platform where the mothers could share their queries and concerns about breastfeeding and get them answered by an expert. This activity garnered more than 150 queries in just an hour and we were successful in creating a buzz and increasing engagement rate on the page.

This LIVE Chat helped us in building faith amongst our fans to assure them of the fact that whatever information that is being shared on the page is authentic and is endorsed by experts, which is one of the biggest assets for any brand.

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