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26 Aug 2013
I-Strat's News

Merino Laminates: Furnishing a New Image

Developed By Istrat      Developed By Istrat      Developed By Istrat

Merino Laminates partnered with Publicis iStrat when they decided to foray into the digital space with the launch of their Facebook page, online media campaigns and revamp of their website. Their objective was simple – to create brand awareness and increase engagement.

We created a social media campaign in sync with their TVC – 'Ek jhalak mein badle dil' - and created an innovative, quirky and fun app Mars v/s Venus wherein people can test their compatibility with their partners and win an all paid dinner date. This application, supported by an extensive media campaign, resulted in an overwhelming response in terms of participation in the contest as well as taking the engagement rate of the page to new levels. Currently, their Facebook fan base is 27,000+ and their TVC has received more than one lac views on YouTube.

Apart from that, we also revamped their website giving it a whole new look and much needed freshness which is not only smooth and easy to operate, but is more visually appealing. This is a responsive website as it can be viewed on various devices like iPhone, Smartphones, Tabs, thus making it easier to adapt to the interface and be user-friendly at the same time.

Click the experience the Merino Laminates:
http://www.merinolaminates.com/


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